Let's Be Real
The idea of subscribing to your own website instead of "owning" it sounds weird at first. These days, everyone's tired of subscriptions.
Honestly, I felt weird about it too. For years, I prided myself on building websites my clients could update themselves. I'd finish the project, hand everything over and give detailed demos to empower them; They had everything they needed to be little web developers! So when I first heard about website subscriptions, I thought, Isn't this just trapping the non-technical people I'm trying to help into a lifetime of payments? That didn't sit right with me.
But here's what I learned after building websites for over twenty years:
The Traditional Build: "Here's Your Website!"
A developer builds you a beautiful, custom website. You love it! It's perfect. You pay the big upfront fee and get handed the keys with a stack of login credentials and a promise that "you can update it yourself now."
Reality check: You're never going to remember that admin URL (let alone your password), and you definitely don't want to learn how to use a confusing dashboard.
The Developer Will Disappear (Because There's No Money In Maintenance)
Your developer moves on to the next big project. Why? Because there's no business model for ongoing maintenance. They make money on new builds, not maintaining old ones.
You're officially on your own with a complex stack of technology in an arena that changes constantly.
I believe this is fundamentally unfair to you as a business owner.
Your Site Starts to Rot
Months pass. Your business evolves, but your website doesn't. That old staff photo with the person who was "let go" for being rude to customers six months ago? Still there. Your new service offerings? Nowhere to be found. Updated business hours? Nope.
Meanwhile, security updates pile up, plugins break and your site slowly becomes an embarrassing digital ghost town.
The Panic Moment & Sob Story
Something breaks. Maybe your site gets hacked, maybe a plugin update killed your contact form, or maybe you just can't anymore with the old system. On top of all that, you only just now discovered this because you're trying to launch your newest business offering.
You're in a bind, and I have 6 months of work already lined up - I know where things stand. Cue the emergency developer fees.
The Dreaded "Rebuild" Conversation
You feel like you just finished your last website rebuild, how could we possibly be looking at doing a new one?! Unfortunately, that's often the reality when you use trendy, cheap tech (I'm looking at you WordPress, Wix and Squarespace!!!)
Web developers are not (always) looking for a payday when they suggest a website rebuild - More times than not, it's literally a necessity. Tech fads come and go, styles change and SEO strategy evolves.
Why Developers Always Seem to Suggest a RebuildRinse & Repeat
You either pay for expensive emergency fixes to band-aid the problems, or you start over with a completely new website and developer. Either way, you're back at step one with a bigger bill and the same fundamental problem:
Nobody has any incentive to actually maintain your website once it's built.
This broken cycle is exactly why I switched to the subscription model. When your success becomes my ongoing revenue, suddenly I have every reason to keep your site working, current, and helping your business grow. No more abandoned websites, no more emergency bills, no more "figure it out yourself" handoffs.
What Makes This Subscription Different
Always Up-to-Date
Your site never falls behind on design, SEO, or security. I'm always monitoring and improving behind the scenes.
Predictable Monthly Cost
Pricing is based on what your site actually needs. You know exactly what you're paying for. There are no random bills or fees.
Unlimited Changes, No Surprises
Want to update your hours, swap out photos, or refresh text? Changes to your existing content are always included, no limits, no hidden fees. See exactly what's included
True Partnership, Not Just a Platform
You get an experienced pro (me!) who treats your site like his own (because it is); not an anonymous support team or fly-by-night freelancer.
What Does "Ownership" Actually Cost You?
- $8,000+ upfront build
- Surprise invoices for basic edits
- Security & plugin upkeep on you
- Slow, ticket-based support
- Redesign again in ~3–4 years
- Emergencies = more bills
- $0 up front
- One predictable monthly fee
- Unlimited changes to existing content
- Hosting, security, monitoring included
- Direct support (no ticket maze)
- Full redesign included after 3 years
P.S. Google changed its search algorithm 7 times in 2024 alone. Did your last website keep up?
Who This Model Works For (And Who It Doesn't)
This model is for you if…
- You want your website to just work, without having to Google how to fix it.
- You'd rather have everything covered in a single, predictable monthly fee.
- You value having an experienced pro who actually knows and cares about your business.
- You update your site regularly—add news, change bios, promote new services.
- You're in this for the long haul and want your website to grow with your business.
This model is NOT for you if…
- You love tinkering, troubleshooting, and want to do everything yourself.
- You want to fully "own" and control every aspect of your website.
- You prefer "pay as you go" for every update.
- You want a set-it-and-forget-it site you'll never touch again.
- You're planning to flip your business in under a year.
Honest truth:
If you're just looking for the cheapest option or want total control forever, that's totally cool—there are plenty of options out there. But if you want a site that actually helps your business and a partner who's in it with you, let's talk.