What's Included in Unlimited Changes
Any update to your existing website content blocks is included. No limits, no extra charges.
✅ Always Included
- Text updates
Change copy, headlines, descriptions, hours, contact info - Image swaps
Update photos, logos, graphics within existing blocks - Menu/navigation
Add, remove, or reorder navigation items - Contact details
Phone, email, address, social media links - Team updates
Add/remove staff, update bios and photos - Service descriptions
Update pricing, offerings, availability - Testimonials
Add new reviews, update existing ones - Design tweaks
Color adjustments, font changes, spacing fixes - Layout changes
Reordering existing blocks, adjusting page structure - Security updates
SSL certificates, hosting maintenance - Performance optimization
Speed improvements, image compression
⚠️ Adjusts Your Monthly Rate
- New content blocks
Adding entirely new sections (Contact form, Google Maps, Gallery) - New pages
Creating an online course platform or member portal we didn't plan for - Removing blocks
Eliminating sections (this lowers your rate) - Custom functionality
Shopping carts, appointment booking systems, custom calculators
The good news: Content blocks start at just $5/month, and you'll always know the cost before any changes are made.
How Simple Updates Work
No complicated processes, no project management overhead. Just email me.
Email Your Request
Send me what you want changed. "Update our hours to..." or "Add this new team member..." or "Change this photo to..."
I Handle It
I make the changes, test everything, and push it live. No back-and-forth, no confusion about scope.
It's Live
Typically within 24 hours, often much faster. I'll confirm when it's done, and send you a link to verify.
Real Example Requests:
"Hi Dan, can you update our winter hours on the contact page? We're now open 9-5 Monday through Friday, closed weekends until March."
"We hired a new marketing manager. Her name is Sarah Johnson, title is Marketing Director, and here's her bio and headshot..."
"That testimonial from Mike needs to be updated - he got promoted and his title changed."
Why Unlimited Changes Work Better
Most business owners overthink website updates. Here's why our approach eliminates that stress.
🧠 Peace of Mind
When you know changes are "free," you actually make them. No more procrastinating because you're worried about the cost or hassle.
⚡ Fresh Content
Sites that get updated regularly rank better in search results and convert more visitors. Stale websites hurt your business.
🎯 Stay Current
Your business changes, your website should too. New services, updated pricing, seasonal promotions - keep everything current effortlessly.
📱 Always Professional
No more embarrassing "we're closed for the holidays" messages in July, or outdated team photos with people who left two years ago.
The Real Benefit: Your Website Becomes a Business Asset
For you: When updates are unlimited and handled by a pro, you'll actually use your website to grow your business instead of letting it collect digital dust.
For your customers: They see current information, fresh content, and a business that's clearly active and professional. Nothing says "we're still here and thriving" like an up-to-date website.
Most business owners avoid updating their sites because they're afraid of breaking something or getting a surprise bill. When that friction disappears, your website becomes what it should be: your hardest-working employee.
Let's Address the Big Questions
The concerns that keep business owners up at night about website management.
"What if I don't like the change?"
You're never stuck with something you don't like. Most clients are comfortable with me making changes and reviewing them live (with your approval, of course). If it's not quite right, we keep working until it is.
Your choice: If you'd rather see changes before they go live, I'll set up a private preview site with an approval workflow. We discuss your preference in our initial setup call, and you can always change your mind later. Many clients start wanting to preview everything, then realize they trust the process and prefer the speed of live updates.
"How is 'unlimited' sustainable? What's the catch?"
I'm not selling cheap—I'm selling high-quality, customized sites with white-glove service at a reasonable price. This model works because of how I've built the entire system.
Here's why unlimited works: I wrote every line of code on your site, so I'm literally the most knowledgeable person on earth about how it works. There are no plugin updates to break things, no WordPress core updates to worry about, no mysterious third-party code. Everything is optimized for a developer (me) to roll through changes quickly.
The backend efficiency is what makes "unlimited" sustainable. When you don't have to troubleshoot plugins or figure out someone else's code, changes that might take another developer an hour take me 10 minutes.
"What happens if you're sick or on vacation?"
Honestly? I rarely get sick and usually work through minor stuff anyway. Same with vacations—I typically stay connected for urgent issues.
But here's the thing: true website emergencies are rare with hand-coded sites. No plugin updates means no surprise breaks. No database means no corruption issues. The sites are fundamentally more stable.
Reality check: For non-emergency changes, a day or two delay occasionally is part of working with a real person instead of a faceless agency. Most clients find the trade-off worth it for the personal attention and the fact that I actually know their business.
"How does this compare to paying my developer hourly?"
Let's be honest about the real costs. You probably paid $5,000+ upfront for your current website. Then your developer charges $150/hour with a one-hour minimum. One small change per month—updating hours, swapping a photo, fixing a typo—adds up to $1,800+ per year. And that's assuming they respond quickly, don't pad the hours, and actually remember how your site works.
The Hourly Reality
- $5,000+ upfront cost
- 1-hour minimum billing (even for 5-minute tasks)
- Time wasted re-explaining your business
- Delays while they figure out your site structure
- Change procrastination due to cost anxiety
- "Let me get back to you with a quote"
The Unlimited Reality
- $0 upfront cost
- No billing increments—just get it done
- I already know your business and goals
- Instant changes because I built your site
- Update confidence—no bill anxiety
- "Just email me and it's handled"
With unlimited changes, you're not doing math every time you think "that should be updated on the website." You just email me and it gets done. Plus, you get proactive maintenance, security updates, performance optimization, and someone who actually understands your business context.
Setting Healthy Boundaries
Unlimited doesn't mean unreasonable. Here's how we keep things sustainable for everyone.
🤝 Reasonable Use
If you're requesting daily tweaks to the same content, we'll have a friendly chat about finding a better approach. Constantly changing content can actually hurt your search rankings.
🎨 Major Redesigns
Want to completely change your site's look? That's a redesign, not a change. Good news: after 3 years with me, full redesigns are included at no extra cost.
Here's What We Mean:
✅ Always reasonable: "Update our fall specials pricing" • "Let's try a different headline on the homepage" • "Can we reorder these service blocks?" • "I want to A/B test this call-to-action button"
✅ Strategic questions: "What do you think about moving this section higher up?" • "Should we emphasize this benefit more?" • "How can we make this page convert better?"
✅ Layout experiments: "Let's move the testimonials above the pricing" • "Can we make this section wider?" • "What if we split this into two columns?"
⚠️ Let's plan this: "I want to add a complete e-commerce section" • "Can we build a customer portal?" • "I need a custom appointment booking system"
I'm your strategic partner, not just a code monkey. Questions, ideas, and optimizations are always free. If you want to try something, let's try it.
