No Tiers, No Packages

No one wants another three-tier pricing structure, and you definitely don't need a week of sales emails just to get a quote. The old way is slow, confusing and built to upsell you using psychological tricks into a bloated plan you don't need.

There's no starter, pro, or "enterprise" plans here. I publish my rates and spent an obscene amount of time building a pricing calculator so you can see exactly what each page and feature costs. No mystery, no waiting; just click through, add what you want, and get your real price instantly. This is the exact same tool I use to price out the site.

Why Content-Based Pricing is Better

Website projects aren't one-size-fits-all. Most agencies standardize the entire website, but that ignores how every business and every project is unique. In my opinion, there's no universal package that works for every site.

Where standardization does make sense is at the building-block level. Think of your website as a collection of modules: home page, about, team, testimonials, blog, etc. That's where Dandy's pricing model shines. Every block has a published monthly rate. You decide what you want, and there's never any guesswork or haggling. Need to add something later? You already know exactly what it costs.

You'll always know what you're paying for so there are no surprises, no hidden fees and no games. You're in control. If your business needs more, you add more. If you want to trim back, you drop sections and your price goes down. You're never locked in to a bloated package you don't need.

Simple, Predictable Monthly Pricing

What's Included? (Everything.)

Content Block Pricing

Add as many or as few blocks as your site needs: (You'll be able to demo different block options and their prices on the Pricing Demo Site.)

Unlimited Changes & Flexibility

Website evolves with your business, with no surprises.

How Changes Work in Practice

One of the coolest parts of the Dandy model is how easy it is to try out new ideas, or roll back what isn't working—without worrying about surprise costs. You can check out real examples and prices for every content block and layout style on my Pricing Demo Site, so you'll know exactly what you're getting into. Need inspiration? Browse different designs, see the price impact, and decide what fits.

All engagement tracking is included by default, so after your site's been live for a few months, we can look at what sections are actually resonating with your audience. If there's a part of your site nobody's using or a feature that isn't moving the needle, we'll talk about swapping it out or removing it entirely. If you remove content, your monthly rate goes down. If you add new sections or blocks, your rate goes up according to the same transparent pricing—no hidden gotchas.

See It in Action: The Pricing Demo

And for the rare truly custom features (the ones no developer can predict), I'll always be upfront and transparent about how we'd handle it—custom calculators, highly specialized tools, things no template or builder could provide. But for 99% of what a business website needs, you can see the pricing for every block, right up front.

Why I Don't Charge Up-Front: Trust and Exclusivity

The no-upfront-cost model is built on trust—but it's not a one-way street. I don't work with just anyone, and I'm not the right fit for every project. I invest a lot of time and expertise before you've paid a dime, so it only makes sense for me to work with clients who are invested in the long haul and who value quality, transparency, and real partnership.

This is a relationship business. I take on a limited number of clients to keep service white-glove, personal, and proactive. When we work together, you get a partner who's as committed to your success as you are. I succeed when you succeed—and that's why you'll never get a surprise invoice or a hard sell. We both have to trust each other, and that's what makes this model work.

Frequently Asked Questions