Performance That Actually Matters

The Numbers That Matter

Every Dandy Dev site is built to achieve 100/100 Lighthouse scores across all four categories: Performance, Accessibility, Best Practices, and SEO. That's not marketing fluff—it's a baseline requirement.

Why does this matter? Because Google literally uses these metrics to rank your site. Slow sites get buried. Fast sites get found.

How We Get There

No Bloated CMS

WordPress sites are slow because they have to query a database, load plugins, run PHP, and assemble pages on the fly. Every. Single. Time. Someone visits.

Dandy Dev sites are static HTML—pre-built, ready to serve, no database queries, no PHP processing. The server just... sends the page. That's it. Blazing fast.

Hand-Coded, Not Generated

Website builders and templates add layers of code you don't need. They're designed to work for everyone, which means they're optimized for no one.

Every line of code in your Dandy Dev site is there because it needs to be. Nothing extra. Nothing bloated. Just clean, efficient code that does exactly what it should.

Optimized Assets

Images are the biggest performance killer on most websites. I optimize every single image:

• Modern formats: WebP and AVIF where supported (30-50% smaller than JPG)
• Responsive sizing: Different sizes for different devices (your phone doesn't need a 4K image)
• Lazy loading: Images below the fold load as you scroll, not all at once
• Compression: Every image squeezed to the smallest size that still looks great

Minimal HTTP Requests

Every file your browser has to download—CSS, JavaScript, images, fonts—adds load time. I bundle and minimize everything so your site makes as few requests as possible.

Why This Matters for Your Business

Better Search Rankings

Google has explicitly stated that page speed is a ranking factor. Their Core Web Vitals metrics directly impact where you appear in search results. Fast sites rank higher. Period.

Lower Bounce Rates

53% of mobile users abandon sites that take more than 3 seconds to load. Every second of load time increases bounce rate significantly. Fast sites keep visitors.

Higher Conversions

Amazon found that every 100ms of load time cost them 1% in sales. For small businesses, the impact is even more dramatic—a slow site actively costs you customers.

Better User Experience

Fast sites feel professional and trustworthy. Slow sites feel sketchy. It's not logical, but it's how people react. Your website's speed shapes their first impression of your business.

Core Web Vitals Explained

These are Google's official metrics for measuring user experience. Here's what they mean in plain English:

The WordPress Problem

I'm not anti-WordPress. It's great for blogs and content-heavy sites that need frequent updates. But for small business websites, it's overkill that creates real problems:

• Database overhead: Every page load requires multiple database queries
• Plugin bloat: Each plugin adds code, even if you only use one feature
• Theme waste: Themes include styling for features you'll never use
• Security updates: Constant updates that sometimes break things
• Caching complexity: You need caching plugins to achieve basic speed

The result? Most WordPress sites score 40-60 on Lighthouse without significant optimization work. That's the default, not the exception.

Real Performance, Not Marketing Claims

I don't hide behind vague promises like "optimized for speed." You can test any Dandy Dev site yourself:

1. Go to Google PageSpeed Insights
2. Enter the URL
3. See the actual scores

That's it. No special testing conditions, no cached results, no tricks. Real performance you can verify yourself.